Rates

My charges are based on the type of content required and the amount of time it would take to complete the job. That said, the information below should provide you a general guideline of what to expect:

  • Website Content – $0.05 per word ($25/500-word post). This generally includes blog articles, opinion pieces, biography write-ups, articles for directories, product reviews, content syndication pieces, and customer testimonials. You may choose to include a by-line or have the content completely ghostwritten by me. As long as you’ve paid for the content in full, the entire rights of the written work will belong to you.
  • eBooks / Reports – $20 per page (around 400 words per page using font size 12, Arial type). The exact price will vary depending on the topic, length, type of research required (i.e. do I have to schedule and conduct interviews?), and urgency of the project. I am happy to provide pictures and screenshots wherever possible. Do note, however, that additional costs will be incurred by you for stock images.
  • Squeeze Page Copy — $50. This includes a main headline, a sub-headline, and a few bullet points. The goal of such a copy is to get your visitor to take action (i.e. enter his or her name and email address into your opt-in form), and therefore the bullet points and headlines have to be very enticing. There’s no chance for long explanation copy – everything is “above the fold”.
  • Long Form Sales Copy — $50 per page. Sales copy usually range anywhere from 5 pages to 25 pages and the basic format will include a main headline followed by 1 to 2 sub-headlines. Depending on your requirements, the story-line will intermittently be sprinkled with sub-headings as well as blocks of bullet points, including customer testimonials, a call to action (urging visitors to buy your product), a guarantee, the order form, and two Postscripts (P.S. and P.P.S).
    • Please Take Note: When writing sales letters, a copywriter only needs to use as many words as he or she can in order to successfully convey the product’s message across. This can be as short as 1 page, or as long as 50 pages. No one really knows. What you’re ultimately paying for is the ability to persuade through words — and not word count. 50,000 words of copy may not be as impactful as a cleverly written letter consisting of just 500 words. And that’s why no decent copywriter can expect to charge per word.

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